How To Get The Most Out Of Your Business With Events Management

Posted by on Dec 1, 2015 in Uncategorized |

aboutusAs a business owner you will understand that training your staff is extremely important. In fact training your staff is so important as without the correct advice your staff will struggle to understand the basic running of your business. However if you are going to train your staff it is best to hold an event.

Holding a group training is a much more viable option as it will save you money in the long run. As opposed to having to train each new staff member individually which will take time out of your day as well as draining resources and finances.

If you are going to hold a training event then it is probably best that you invest in the services of an events management company. With the help of an events management company you can be sure that the event will not only run smoothly but that you will have the perfect environment for your potential staff to learn in.

Alternatively you can use an events management company to help promote your business. An events management company can help to set up a hospitality event. A hospitality event is an event in which you advertise your services to your potential target audience. This can involve anything from a pop up stall to sell your product or a full on speech in which your audience can interact with one another and listen to what your business has to offer.

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The Branding Basics For Marketing A Business

Posted by on Nov 30, 2015 in Uncategorized |

Bbusiness_BrandingWhen it comes to marketing a business branding is one of the most important aspects regardless of where you are new start-up, large corporate company, retail or even B2B. There is always competitiveness no matter what industry you are in and a solid branding campaign can give you an edge against your competitors.

What is a brand? A brand is essentially the promise you make to your customers informing them of what to expect when it comes to your product or services as well as how these are different from other companies. Your brand is a representation of your company and how the potential target audience perceives your company.

The basic foundation of building a branding campaign with London corporate branding includes your company logo, website, packaging and any promotional materials to give to your clients. The most important of all being the logo and attempting to incorporate your logo into all of these features. The reason for this is that your company logo is something that clients and others will identify your company with.

When it comes to the strategy of your branding you have to consider on who your plan to market your product or services to, otherwise known as your potential target audience. Every other move you make should then be geared towards impressing your target audience and made with them in consideration.

Most important of all in a branding campaign is consistency. The idea of branding is to be recognised and in order to achieve this you need to follow your campaign directly. Once brand awareness has been achieved the value of your company will increase ultimately meaning your company is more financially successful.

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Why Hire An SEO Freelancer For Your Business

Posted by on Nov 9, 2015 in Search Engine Optimisation |

Freelance-SEOIf a company wants to engage in online marketing, search engine optimisation is critical to increase the online presence of that company. Since SEO is a long-term endeavour, it requires an SEO expert to manage everything smoothly. A company can acquire an SEO expert in three ways. Firstly they can hire or train an SEO expert as a company employee, contract an SEO team or hire an SEO freelancer, e.g. – Here are some reasons why your company may choose the last option.

  1. Availability – Compared to finding an SEO team, there are thousands of SEO freelancers available online. Some of them could even be located within the company’s city or town. Just in the job sites alone, thousands of SEO freelancers are looking for employment every day. A single post looking for freelance SEO can generate hundreds of replies from applicants.
  2. Direct contact – Unlike hiring an SEO team where the company will be in contact with the team manager,  an SEO freelancer will report directly to the client to inform them about the progress and results generated from their SEO campaign. Direct contact can minimize communication errors and the client will have real time updates from the freelancer.
  3. Experience – Most SEO teams have SEO experts whom were previously freelancers. In other words, SEO experts gain most of their experience from working as freelancers. A company can easily find experienced freelancers anytime.
  4. Lower rate – Since SEO freelancers work alone, they do not need to share their profits. This allows them to charge their clients a fair price compared to working with a team.
  5. One job at a time – SEO freelancers usually work one job at a time. On the other hand, SEO teams would often have multiple orders at a time which divides their attention and time of their SEO experts.
  6. Professionalism – SEO freelancers value their job and reputation. They always practice professionalism to provide the best service for their clients. They do not share information of their clients nor try to profit from them.
  7. Values result – Results matter with SEO. The quality of the SEO job can only be appraised through the results generated from it. SEO freelancers would work hard to generate the best result for their clients. This is the only way they can continue to increase their reputation as SEO experts and receive continuous orders from loyal clients.

If your company is still deciding between hiring a team or a freelancer, now you have several reasons to hire an SEO freelancer. Just be sure to thoroughly evaluate potential freelancers to get the best freelancer.


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Writing for Video Script vs. Writing for Novels

Posted by on Nov 6, 2015 in Video Marketing |

I love writing and hopefully you do too.

One of the most challenging parts about writing for me is getting my head in the game depending on what subject and platform I am writing for. This couldn’t be more true for two of my biggest writing en devours. One of these is of course writing video script both for my clients and my own business. In this instance, what I write has to be simple, short, to the point and devoid of any clutter.

My other big writing en devour is a fantasy novel. It is currently sitting at over 100,000 words which for reference is longer than the second Harry Potter book (85,141 words.) It’s a side project I am working on for fun and has absolutely no correlation to Business Marketing Den or any form of video marketing. For that reason, it is the complete opposite of everything I am doing here. The words must come alive and dance on the page. Descriptions must be vivid and fill the reader’s mind with powerful images. Taking writing shortcuts is frowned upon and creating versatile depictions is much more efficient.

For instance, “James dreamed of things once again being the way they used to be” written in a novel would much better be written as the following:

“Before the skies had turned red and war threatened each moment of his life, the days had been much more enjoyable. James dreamily recollected the drifting moments of his past. A time where his loving wife Emma and their two daughters had spent each hour as a family, doing the things that families were meant to do together. Like enjoying Sunday brunches and spring picnics; taking the kids to the movies and to see Santa at Christmas time. He wished things were like they had once been.”

That’s writing for a novel. Writing for a marketing video is significantly different. For instance, that last paragraph took 25 seconds to read out loud. In a marketing video that can translate to an eternity if the content doesn’t hook your viewer’s attention and then deliver them value. In a marketing video, ”James dreamed of things once again being the way they used to be” would be just fine.

As a video script writer, how does this influence writing video script for you? It means:

  • Cut the clutter. It can be easy to get wrapped up and lost in trying to make your product, service or company sound better by using more words and bigger ones. That stuff doesn’t fly in a marketing video. Keep the essential information and scrap the rest.
  • Think about what your viewer will benefit from hearing. Do they care if your product was the Grammy-nominated, boy scout of America winning thingamabob or do they care if it’s going to solve their problems?
  • Tailor your content to the desired outcome of your video. If you are creating a promotional video it’s meant to get your viewers to sign up on your mailing list or learn what you do.The content in your video should be tailored to walk your viewer down the path that takes them in that direction.
  • Keep it interesting! Just because you need to be direct doesn’t mean you need to be dull. Use humour, be quirky and ask questions. Play to your strengths and use your personality.
  • Use visuals that contribute to your audio. The great thing about video is that you don’t have to verbally explain everything in detail if your visuals can help you get there faster. For example, on my home page video (the one that’s half-way down to the bottom) I explain where to go on my website to get more information and I then show the viewer visually where to actually click.
  • People have short attention spans. This appears to be especially true the younger someone is. Last night I was watching an episode of ‘Sleepy Hollow’ and a little girl was explaining what a ‘Vine video’ is to her dad. The father asked “So it’s like a YouTube?” to which she resplies, “No! YouTube videos are like three minutes long – no-one has time for that!”… Yikes!

Writing video script is an art just like so many other forms of digital media. It takes more than a single night to perfect it so keep practicing and good luck!

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