Traits of a Good PR Agency for Education

Posted by on Dec 5, 2016 in Uncategorized |

If you are an education organisation, you might consider getting some help in the form of PR. Most people don’t really see the point in this, but those who know how the market works and how to attract customers and clients know understand that it is a great move. Now, that’s just one of the reasons why you ought to hire a PR company for education, but the more important question here is how to spot a great PR agency for education. That could be a bit difficult for regular people, and that is why we have reached out to a PR agency for education, and here is what the people of GK & Partners had to say.

Good Reputation

It goes without saying that a great PR agency for education ought to have a good reputation. Hiring an agency with a bad one would only result in your own agency’s reputation being ruined; and besides, there probably is a good reason why that particular PR agency has a bad reputation – they are bad at their job! So, basically, when you find a PR agency with a good reputation, you’ll find a PR agency that knows what it’s doing.

Respected Clients

You can’t really say if one PR agency is great or not until you get to know their clients. This will tell you how good they are at their job, because you’ll get to talk to some of their clients, and they’ll tell you all you need to know about the PR agency. Also, this will give you a general look into what kind of people this agency is dealing with.

Getting Along

A good PR agency needs to know how to get along with others. It is really difficult to work with a firm that is not good at this, because there will be a lot of collaboration between your two agencies, but with other agencies and firms as well. That is why getting along with others is a trait every good PR agency ought to have.

Active Social Media Presence

Nowadays, every good firm needs to have a strong social media presence, and especially the PR agencies. This is something that both makes the work a lot easier, and allows the agency to stay close with the general public, which is the main goal of a PR agency to begin with. An agency such as REDPILL could help with keeping your presence strong, with services such as video marketing in London. Also, you ought to know that the best PR agencies aren’t afraid of providing a free tip once in a while; it’s what separates them from the bad ones.

Understanding Trends

It’s no use having a PR agency that does not understand all the latest trends. People that are not familiar with them aren’t good at marketing and advertising – it’s as simple as that!

Being Well Connected

As we have already said, there will be a lot of collaboration between various firms and agencies when you hire a PR agency, and that is why you need to know that this agency is well connected; that it always knows whom to turn to, and that it has its own network of people and businesses with which they collaborate on a daily basis.

Read More

How To Get The Most Out Of Your Business With Events Management

Posted by on Dec 1, 2015 in Uncategorized |

aboutusAs a business owner you will understand that training your staff is extremely important. In fact training your staff is so important as without the correct advice your staff will struggle to understand the basic running of your business. However if you are going to train your staff it is best to hold an event.

Holding a group training is a much more viable option as it will save you money in the long run. As opposed to having to train each new staff member individually which will take time out of your day as well as draining resources and finances.

If you are going to hold a training event then it is probably best that you invest in the services of an events management company. With the help of an events management company you can be sure that the event will not only run smoothly but that you will have the perfect environment for your potential staff to learn in.

Alternatively you can use an events management company to help promote your business. An events management company can help to set up a hospitality event. A hospitality event is an event in which you advertise your services to your potential target audience. This can involve anything from a pop up stall to sell your product or a full on speech in which your audience can interact with one another and listen to what your business has to offer.

Read More

The Branding Basics For Marketing A Business

Posted by on Nov 30, 2015 in Uncategorized |

Bbusiness_BrandingWhen it comes to marketing a business branding is one of the most important aspects regardless of where you are new start-up, large corporate company, retail or even B2B. There is always competitiveness no matter what industry you are in and a solid branding campaign can give you an edge against your competitors.

What is a brand? A brand is essentially the promise you make to your customers informing them of what to expect when it comes to your product or services as well as how these are different from other companies. Your brand is a representation of your company and how the potential target audience perceives your company.

The basic foundation of building a branding campaign with London corporate branding includes your company logo, website, packaging and any promotional materials to give to your clients. The most important of all being the logo and attempting to incorporate your logo into all of these features. The reason for this is that your company logo is something that clients and others will identify your company with.

When it comes to the strategy of your branding you have to consider on who your plan to market your product or services to, otherwise known as your potential target audience. Every other move you make should then be geared towards impressing your target audience and made with them in consideration.

Most important of all in a branding campaign is consistency. The idea of branding is to be recognised and in order to achieve this you need to follow your campaign directly. Once brand awareness has been achieved the value of your company will increase ultimately meaning your company is more financially successful.

Read More