Traits of a Good PR Agency for Education

Posted by on Dec 5, 2016 in Uncategorized |

If you are an education organisation, you might consider getting some help in the form of PR. Most people don’t really see the point in this, but those who know how the market works and how to attract customers and clients know understand that it is a great move. Now, that’s just one of the reasons why you ought to hire a PR company for education, but the more important question here is how to spot a great PR agency for education. That could be a bit difficult for regular people, and that is why we have reached out to a PR agency for education, and here is what the people of GK & Partners had to say.

Good Reputation

It goes without saying that a great PR agency for education ought to have a good reputation. Hiring an agency with a bad one would only result in your own agency’s reputation being ruined; and besides, there probably is a good reason why that particular PR agency has a bad reputation – they are bad at their job! So, basically, when you find a PR agency with a good reputation, you’ll find a PR agency that knows what it’s doing. We also recommend they’ve passed Clear Check! One of the best online disclosure check companies.

Respected Clients

You can’t really say if one PR agency is great or not until you get to know their clients. This will tell you how good they are at their job, because you’ll get to talk to some of their clients, and they’ll tell you all you need to know about the PR agency. Also, this will give you a general look into what kind of people this agency is dealing with.

Getting Along

A good PR agency needs to know how to get along with others. It is really difficult to work with a firm that is not good at this, because there will be a lot of collaboration between your two agencies, but with other agencies and firms as well. That is why getting along with others is a trait every good PR agency ought to have.

Active Social Media Presence

Nowadays, every good firm needs to have a strong social media presence, and especially the PR agencies. This is something that both makes the work a lot easier, and allows the agency to stay close with the general public, which is the main goal of a PR agency to begin with. An agency such as REDPILL could help with keeping your presence strong, with services such as video marketing in London. Also, you ought to know that the best PR agencies aren’t afraid of providing a free tip once in a while; it’s what separates them from the bad ones.

Understanding Trends

It’s no use having a PR agency that does not understand all the latest trends. People that are not familiar with them aren’t good at marketing and advertising – it’s as simple as that!

Being Well Connected

As we have already said, there will be a lot of collaboration between various firms and agencies when you hire a PR agency, and that is why you need to know that this agency is well connected; that it always knows whom to turn to, and that it has its own network of people and businesses with which they collaborate on a daily basis.

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Benefits of Digital Marketing

Posted by on Mar 14, 2016 in Media Strategies |

Digital-media-resourcesTechnology is fast defining the life of people in all aspects and definitely influencing the behaviour of consumers of all products. Among the technological aspects that affect businesses and their targeted consumers most are social media and digital marketing. It is becoming tough for even small scale businesses to compete adequately without having to seek digital marketing services. Among the digital marketing services that you can seek as an entrepreneur are:

  • Content marketing
  • Search Engine Optimisation (SEO) – this helps your business to gain more competitiveness online by ensuring that your firms name pops up first when a user types a related search in there.
  • Social Media Marketing
  • Email Marketing
  • Influencial marketing
  • Digital advertising
  • Analytics and conversion rate optimisation
  • Research target audience – Circle research is a prime example of an experienced company that will open the door for you to researching your Target Audience.

The benefits

Employing any of the above digital marketing strategies will confer your business a number of advantages as follows:

  1. Level playing field – with digital marketing, even the smallest firms have an equal chance of attracting a customer online just by having an attractive interface which is easy for the potential customer to follow through and get to the intended product.
  2. Reduced cost – it can be very costly for you to advertise your business with strategies like radio, TV, print media and Yellow pages. However, a good online marketing strategy can help you replace these costly strategies. Digital advertisement are less costly and more effective.
  3. Ease of assessment – you can easily measure the success of a digital marketing strategy from Cubi Designs unlike the traditional marketing strategies which were not easy to assess their usefulness. Google analytics can help you determine the traffic to your firm’s website and therefore the success of digital advertisement and SEO.
  4. Real time result – waiting for a fax or form to be returned could take weeks. However, with digital strategy one can now monitor peak times for trading, conversion and forex rates and the traffic and rate of subscription of an online product on a firm’s website.
  5. Ease of refining a chosen strategy – by being able to access real time outcomes of a chosen strategy, you can decide on how to hone the strategy for it to be more effective. With this, you can also notice more opportunities for further improvement.
  6. Brand development – having a website with very good content that is up to date and does attract customers can really enhance your opportunities in the market. A social media account with same quality information can also be equally effective.
  7. More exposure – the fact that information about your firm can be viewed with a person residing anywhere in the world gives the business a greater chance in the global market. SEO can really help your firm achieve this visibility from anywhere perfectly.
  8. Viral – just by using the share buttons present on your Facebook, email and other social media pages, you can get an advertisement go viral in matter of seconds to minutes. This is unlike the traditional methods where it would take decades to achieve the same multitude.
  9. More customer engagement – digital marketing allows the consumers to go to the website to buy the products on their own, to rate the products and leave their feedback. This can really help to maintain good rapport to learn more about your business from the customers.


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How to choose best SEO agency in London

Posted by on Feb 25, 2016 in SEO agency |

seo leeds

When it comes to finding a local SEO company it can be a difficult task, especially if you are in Leeds. This is because not only are there so many to choose from but it means to make your decision you have to be fully informed. Once you know the facts then, and only then can you make a decision on which one is best for your needs. Obviously there are a few guidelines that have to be considered. You should not just go for the agency that has the best rankings for “seo agency london” but also many other factors.

One of the most important factors that will determine whether and SEO agency is right for you is the level of communication. When it comes to communication in SEO marketing transparency is important. This means that the agency will have to keep you updated on it’s process and regularly let you know how close you are to achieving your previously agreed upon goal. Through this communication it means that both the agency and the client can work together to achieve.

Looking at how productive a company is also can effect your decision when choosing. Of course you are looking for a professional agency that has a base in all SEO techniques and not just keyword rich. This means that when you look for SEO services you want a wider variety as opposed to just one singular method. It is expected of an agency to be using the best SEO tools available and if they’re not doing this then it shows they are not clear on standard operations of an SEO agency.

Of course the final thing that is pretty much obvious from the beginning is that you expect your company to have common sense. When it comes to SEO though there are guidelines to follow it really comes down to an innate ability of the freelance or agency to know what to do get their client to the top, after all that is what they are being payed for.

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Advantages of Choosing a Brand Design Agency

Posted by on Jan 21, 2016 in Branding Design Agency |

brand-bannerBusinesses need promotion. Creating a brand for your business is the easiest and best way through which you can easily reach out to the customers whom you are targeting. Creating a brand in all the sense can be of greater use for the business in developing themselves. It is possible for you to do the branding on your own but the amount of time that may take due to the lack of your knowledge can put you in trouble. It is always good if you are able to choose a highly reccomended agency for brand design like Here are the advantages of choosing one.


An identity system, brand or a logo that is designed professionally can show that you are really committed to present yourself in the market. This is always something that most of the customers look for. If you have created a brand image of yours then it is not much easier for you to gain customers and also it will be really easy to retain the old customers. There are so many such kinds of good businesses that have lost their place as they were not so concerned with branding. It is really an important factor for the survival of any business.


Anybody will choose only such kind of companies that have got much better visibility than one can imagine. It is always important for you to choose such clients or consumers who are really much visible and the businesses that are well defined. The look as well as the feel that the business has got very significant role in the process of decision making when it comes to the choice of any company for their need. It is really important to make your business a familiar and visible one in the market which can be possible only through branding.


It is always good for you to ensure that the credibility of your company is established with a visual message that is really strong. It is something which can be of really great help for you when it comes to the competition in the market. The credibility that you create through the proper processes can help in ensuring that the business can get the better way to reach out for the things that appear in the list. If your brand or company has got better credibility then there are chances for you to easily come with best way to solve your problem.


The away your company looks to external world can be determined well by the brand design agency. They usually ensure that your business has got a very positive image on all the media possible. Any kind of news or instance that can spoil the image of your business are usually handled well by these kinds of the businesses well. There are best ways through which the brand image can be retained so that you get a better market and can compete with your rivals well.

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Leaflet Distribution’s Impact on Businesses

Posted by on Dec 17, 2015 in Leaflet distribution |

SatelliteBusinesses require marketing and publicity to flourish. These two ingredients are vital for their success. Regardless of how good a product is, its presence is not appreciated unless the target audience is made aware of its existence. It is true that great products and services sell themselves, but there have to be a means of communication that deliver these products and service to the doorsteps of potential customers. There is more than a single way of doing this and leaflet distribution is one such way.

Leaflet distribution is widely implemented by many big enterprises and companies, even in this time of social media advertisements. If you don’t know how it works and why it is so effective, you might not consider it to be important. Here’s why it is utilized by businesses.

Why It Is Important

Essex leaflet distribution services have the potential to increase the sales of any company by effectively globalizing the brand. It helps by creating awareness regarding a firm. The more awareness a company produces, the better the chances of people opting for that brand. Leaflet marketing campaigns focus on interacting with potential clients by outlining the benefits of a company’s services and discussing special advantages that they can obtain by choosing the services or products of the said company.

How It Works

A leaflet should contain just the right amount of information about the company and mention the best offers or products available to gain the attention of consumers. It should not be highly detailed and should have a particular agenda instead of trying to cover multiple agendas. Highlighting special discounts or offers of the brand is the most popular and common way of gaining customers through leaflet distribution.

For example, if you’re a startup in a town where there are already existing brands in the same category as yours, one way to gain customers is to highlight the advantages that a consumer will gain by switching to your brand. This tactic could include reduced prices, better quality, or a wider range of products. The idea is to convince customers that your brand is better and worth paying attention to. However, the leaflets should not be a false advertisement as you’ll lose customers as quickly as you gain them.

How to Pick a Leaflet Distribution Service

Choosing a leaflet distribution service for your business can prove to be a tricky job. In order to select the best, follow these criteria.


The best leaflet distribution service offers local as well as nationwide distribution service. Its coverage is a direct indicator of its services as the more area a distribution service covers, the more customers it’ll be able to earn you.

Existing Clientele

Leaflet distribution services are as good as the clients they have on their list. Most services have an existing list of customers who are satisfied with their service. If you don’t want to take a risk, pick a distribution service with reputable and successful clients.

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Why You Should Hire A Professional cleaning service for your office

Posted by on Dec 16, 2015 in Office Cleaning Contractors |

carpet cleaningYour company’s image and reputation is almost as important as the quality of the products or services that you offer. An office is not just a place where your employees go to work, it is also a physical representation of your company and what it encompasses. It is the heart of your business, the first place of reference for your consumers and your employees, and everything inside it should be a reflection of your business.
A clean and tidy office can benefit your business in a number of ways, especially in the work that your employees do. A well-kept work environment allows people to concentrate on their job without any distractions. It serves as an additional reminder that they are working in a professional setting, where everything needs to meet a certain standard.

Even though your employees may have their own personal space in the form of their office, the surrounding environment needs to be properly maintained as well. Multiple studies have shown that clean surroundings have an exceedingly positive effect on any individual and it is one of the first things experts recommend in order to treat negative feelings.
In addition to the motivational and emotional aspects, there is also a health aspect that is of equal importance. Any space that has people moving around all day, touching things and possibly bringing in external items will undoubtedly have germs. Industrial office cleaning services are very much aware of that, which is why they have strong cleaners in order to combat possible infections, kill germs and prevent them from expanding. Even when a place looks clean to the naked eye, bacteria may still be present and that is something you really want to avoid in an office environment where people constantly interact with each other.

All industrial office cleaning services like ICS are dedicated to ensuring that every single area is clean, free of pungent odors, and as tidy as possible. In fact, there are many different locations in an office that would never get cleaned otherwise, unless you hire professionals to do it. This covers everything from heard-to-reach corners, furniture, windows, desks, electronic devices, screens, and a lot more. In most countries of the world, these services need to adhere to certain standards which means that their qualified employees are capable of delivering a perfectly clean environment using a range of consumable items as well as professional cleaning equipment that would be too costly to acquire on your own.

A clean office is absolutely essential to show that your business takes pride in its work. It shows that you care about your employees and your customers, that you always maintain a high professional standard, and that you are willing to manage operations silently and efficiently. Untidy offices show a lack of organization and that is something you should absolutely avoid. Offices that get cleaned by professionals always seem to operate at a top level. Appearances are extremely important in the business world and showing to everyone that you are always on top of such tasks is essential both for your customers and the employees who have placed their trust in you.

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Why Your Business Needs IT Support

Posted by on Dec 10, 2015 in Business, IT Support |

IT-Support-Glasgow-ScotlandAs small businesses grow and evolve, it’s important to save money here and there. In doing so, many business owners decide to handle IT issues by themselves, which may seem like a good, money-saving idea when you begin. However, it’ll soon create a big mess that you won’t be equipped to tackle.

In short, having IT support for your business is vital. Here are some reasons to highlight that importance.

Money Conundrum

If you try to handle IT problems using in-house and inexperienced IT support, you’ll be spending a massive amount of money without even realizing it. You’ll need to constantly train the people to keep them up-to-date, and you’ll regularly need to invest more in new hardware as well as replacement hardware and software. You’ll not be able to grasp the fact that having IT support from for your business reduces the frequency of occurrence of these problems until you hire professionals. The reason behind this if the fact that when you hire proper IT support for your company, you’ll only be paying a monthly fee and your spending will remain constant. More importantly, you’ll be fully aware of what you’re spending.

Remote IT Support

Another challenge that you’ll face if you are handling IT support all by yourself is that you’ll not be able to take it on-the-go. IT issues can arise anywhere, from your house and office to your vacation spot. If you don’t have professional IT support, you’ll have to abandon other tasks to try and resolve these issues, which can take hours and even days. On the other hand, having professional IT support gives you the option to ring them up and have them solve the problems so that you can be up and running in no time and you won’t have to sacrifice your other duties as well.

24/7 Availability

IT issues can arise at any time, and they often occur at the most awkward of times. Having professional IT support for your business means that they will be at your service 24/7 all year long. Be it Christmas or Thanksgiving, you’ll be able to call your IT support company and have them solve your problems in no time. The constant availability is one of the most needed advantages that you get with professional IT support as it guarantees that your network stays down for the least possible time.

On-Site Support

Professional IT support for your business also means that you’ll have quick access to an engineer who’ll be able to fix issues at your location, reduce downtime and ensures that your losses are minimal. Professional IT support covers software configuration, server maintenance, mobile support and several other facilities that you need to achieve maximum possible efficiency for your growing business and to make sure that the operation runs smoothly.

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